On several fronts, Venu Srinivasan of TVS has decided to take on Rajiv Bajaj of Bajaj Auto. It’s the former’s bid to emerge as the No. 2 player in the two-wheeler segment. By karan mehrishi
When M.K. Stalin, the son of DMK leader, M. Karunanidhi, and a few other paragons of politics visit a corporate event, it becomes
an emotional affair in Tamil Nadu. As we arrived at the Chennai Trade Centre, the venue of TVS Motor press conference, we realised that this wasn’t the usual glitzy event. This special event on March 9, 2008, had ‘unanticipated’ special invitees, which included hundreds of auto rickshaw drivers and their families. And it seemed more unexpected, when Stalin and Venu Srinivasan, CMD, TVS Motor Company, sat in an auto rickshaw and posed for the press photographers.
The event not only invited the auto rickshaw fraternity, referred to as ‘the chauffeurs of middle-class Indians’, but also doubled as an exaltation ceremony for honouring their bravery and selfless service towards society. There were special schemes and insurance programmes announced by TVS for these unsung heroes, a cause which has not been addressed yet......Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
When M.K. Stalin, the son of DMK leader, M. Karunanidhi, and a few other paragons of politics visit a corporate event, it becomes
an emotional affair in Tamil Nadu. As we arrived at the Chennai Trade Centre, the venue of TVS Motor press conference, we realised that this wasn’t the usual glitzy event. This special event on March 9, 2008, had ‘unanticipated’ special invitees, which included hundreds of auto rickshaw drivers and their families. And it seemed more unexpected, when Stalin and Venu Srinivasan, CMD, TVS Motor Company, sat in an auto rickshaw and posed for the press photographers.The event not only invited the auto rickshaw fraternity, referred to as ‘the chauffeurs of middle-class Indians’, but also doubled as an exaltation ceremony for honouring their bravery and selfless service towards society. There were special schemes and insurance programmes announced by TVS for these unsung heroes, a cause which has not been addressed yet......Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
