Mantle of a sensei of the senses

Donning the mantle of a sensei of the senses, Christian Mikunda conjures an exhilarating endeavour that is as astute as it is matter- of-fact. Trying to make sense (pun intended) of the chaotic conundrum that pervades our lives, it would augur well for marketers to appeal to the remotest of emotions as purported by Mikunda. Brand Lands, Hot Spots & Cool Spaces sees instinct and reason operate hand in glove, and it is sense and sensibility best exemplified!

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Source:- IIPM Editorial, 2006

The sad flip-side

However, the sad flip-side is that the TPAs are also a source of annoyance for consumers, more so than the PSU insurance companies, about whom the VOICE survey respondents felt that their quality of service and infrastructure needed to improve more than the major cities which are dirty needed to be cleaned, and that the services available at various hospitals was not actually up to the benchmark.

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Source:- IIPM Editorial, 2006