Saturday, October 11, 2008

Invest in e-bonds!

With e-marriages you now get to choose your guy or gal just as you’d choose some gadget... list out the specifications you need, click and you get what you want!

Jerome P. Crabb had once said, “Getting married is like permanently grafting your hand to the cookie jar. No matter how sweet those cookies may taste, you can’t help but wonder what would have happened if you’d chosen some other dessert – brownies, for instance, or frozen yogurt, or maybe chocolate strudel.” And while some keep wondering about their choice, there are a lot more who get their hands into the cookie jar without even knowing whether they are interested in the sweets. For them convenience matters more than the end choice that they make, a choice that leads to marriag–that calls for life-long commitment. Marriages, till date are quite a family affair. So, while the debate on arranged marriage vs love marriage is still going strong, and will probably go on forever, the latest craze happens to be self-arranged: e-marriages.

For laggards, self-arranged e-marriages are about the ‘wannabe’ brides and grooms, who log onto web portals where they shortlist a match for themselves based on criterion like religion, caste, personality traits, pay packages, family details and photographs. With more and more marriage portals like Shaadi.com and Bharatmatrimony.com, e-marriages are in vogue and have given a new meaning to the concept of arranged marriage.....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-