Friday, September 01, 2006

Tata Indicom’s commercials is too long?

Don’t you think the length of Tata Indicom’s commercials is too long?

The first time you are telling a story, it requires a beginning, a middle and an ending... Right from the communication to the product launch, we researched thoroughly, and for the core (message) to be established, you have to take the viewer down a path and tell a story with twists-and-turns.

What are your future plans?

I think we are making a clear bid for leadership across the segments that we operate in and that will be our focus!

For complete IIPM article click here

Source:- IIPM Editorial

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