One of America’s largest departmental stores, J.C. Penny has abandoned its ad agency DDB. The ad company owned by Omnicom Group Inc. had 
been constantly serving the 1,021 store chain for the past six years. Slated among DDB’s biggest clients at the advertiser’s Chicago office, J.C. Penny had spent almost $430 million on advertising last year. Speculations are high on who will be the next ad agency to acquire its account; it is believed that Publicis Groupe’s Saatchi & Saatchi will be DDB’s successor. DDB’s latest client is Safeway Inc., which offers $250 million for a television ad.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
been constantly serving the 1,021 store chain for the past six years. Slated among DDB’s biggest clients at the advertiser’s Chicago office, J.C. Penny had spent almost $430 million on advertising last year. Speculations are high on who will be the next ad agency to acquire its account; it is believed that Publicis Groupe’s Saatchi & Saatchi will be DDB’s successor. DDB’s latest client is Safeway Inc., which offers $250 million for a television ad.For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
