For the past few months, the industry is witnessing a new concept of branded sugar, and this is surely an affirmative action for the players. Brands like Shagun and Mawana Sugar are already available and are in high demand in the metros; though industry bigwigs like S. L. Jain do claim, “Simple branding will certainly not escalate the sales.” But, perhaps, the future of Indian sugar sector rests far away from metros, to within the policy corridors.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
