The very company that made internet a mass market phenomenon is now being forced to rethink 
its entire strategy. AOL, once the world’s largest internet service provider, has finally decided to move away from its age old model where it charged internet users $25 per month just to maintain an email account! On July 19, 2006, AOL made a head start for its new free for- all strategy by launching its free AIM Pro (messenger) service. Apart from voice & video conferencing, the Pro service also has a people search feature that allows the user to search from a database of 31 million people and 2 million companies.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
its entire strategy. AOL, once the world’s largest internet service provider, has finally decided to move away from its age old model where it charged internet users $25 per month just to maintain an email account! On July 19, 2006, AOL made a head start for its new free for- all strategy by launching its free AIM Pro (messenger) service. Apart from voice & video conferencing, the Pro service also has a people search feature that allows the user to search from a database of 31 million people and 2 million companies.For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
