With the 9%-plus GDP growth rate resulting in higher per capita and higher disposable incomes, the aspirations
and mindsets of Indian consumers are reshaping. No longer is he interested in doing what others do. Engineering and medical profession that were once looked upon with highest reverence are considered traditional and boring. Fashion designing, microbiology and other non-conventional professions are popular because everyone wants to be perceived differently – ‘unique societal positioning’! Similar changes are reflected in consumption patterns. “People no longer want to own a Nokia 6600. It’s too common. They love their latest wine red W910i (Sony Ericsson), which is peppy and suits their personality,” says a senior marketing guy, with a leading telecom player.
Launching products for the 300 million-odd great Indian middle-class was once the dream of every marketer. But that class has now fragmented into individualistic consumers flaunting their respective differences. Tune into the rest of this story to gain more insight into this new trend that mass marketers can surely afford to ignore, but only at their own peril!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
and mindsets of Indian consumers are reshaping. No longer is he interested in doing what others do. Engineering and medical profession that were once looked upon with highest reverence are considered traditional and boring. Fashion designing, microbiology and other non-conventional professions are popular because everyone wants to be perceived differently – ‘unique societal positioning’! Similar changes are reflected in consumption patterns. “People no longer want to own a Nokia 6600. It’s too common. They love their latest wine red W910i (Sony Ericsson), which is peppy and suits their personality,” says a senior marketing guy, with a leading telecom player.Launching products for the 300 million-odd great Indian middle-class was once the dream of every marketer. But that class has now fragmented into individualistic consumers flaunting their respective differences. Tune into the rest of this story to gain more insight into this new trend that mass marketers can surely afford to ignore, but only at their own peril!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
