Aggression pays in the long run, and Reliance Money is ‘cashing in‘ on CEO Sudip Bandyopadhyay’s aggressive stance to expand ADAG’s financial services foray. By neha saraiya
“Let’s get it done,” gushes the dynamic Director![]()
and CEO of Reliance Money, Sudip Bandyopadhyay, when asked to comment on his leadership mantra. The line is reminiscent of Bandyopadhyay’s brazen aggressiveness to accomplish what many of his peers can only dream about. He has successfully led Anil Dhirubhai Ambani’s foray in the financial services domain, to emerge as one of the leading brokerage firms in the country today. Within just eleven months of its launch, Reliance Money (an offshoot of Reliance Capital, which crossed a total customer base of 14 million this financial year, recording a three-fold jump in one year) has been rated as the largest broker house with a distribution reach of 20,000 plus across 10,000 touch points, with a pan India presence in nearly 4000 towns/cities. The company has also bagged the recognition for being the top brokerage house in the Starcom Worldwide India Investor Survey for the year 2007.
“At Reliance Money, our approach is completely different. We don’t charge any brokerage as our security is unique. We have a security token, a trading clause and a mobile portal,” avers Bandyopadhyay, detailing qualities that makes Reliance Money distinct form others of its ilk. And Bandyopadhyay should know. He has been at the forefront of this initiative right from the very beginning. A commerce graduate and a chartered accountant and cost accountant by qualification, Bandyopadhyay has worked with HUL and ITC (as head of treasury & investments) before joining at the helm of Reliance Money. Ever since, he has been consistently working to bring out innovative investment models for large and small investors, eager to make a buck.
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Source : IIPM Editorial, 2008
“Let’s get it done,” gushes the dynamic Director
“At Reliance Money, our approach is completely different. We don’t charge any brokerage as our security is unique. We have a security token, a trading clause and a mobile portal,” avers Bandyopadhyay, detailing qualities that makes Reliance Money distinct form others of its ilk. And Bandyopadhyay should know. He has been at the forefront of this initiative right from the very beginning. A commerce graduate and a chartered accountant and cost accountant by qualification, Bandyopadhyay has worked with HUL and ITC (as head of treasury & investments) before joining at the helm of Reliance Money. Ever since, he has been consistently working to bring out innovative investment models for large and small investors, eager to make a buck.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
