Currently, the main competitors for SREI are behemoths like ICICI, GE & Citibank. Argues Kanoria, “But the entire business model that we have (the integrated model), there is no other competitor, which is offering this entire thing in a similar fashion that we are.” While ICICI Bank, GE Capital or Citibank can provide only financing of equipments; for other services like leasing or rental, deposit of equipments, they have to come to SREI. SREI even helps them to sell equipments in the domestic, as well as the international market, via auctions. Kanoria sums it up, “It’s like going to a specialized shop or going to a large mall.”
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative