Donning the mantle of a sensei of the senses, Christian Mikunda conjures an exhilarating endeavour that is as astute as it is matter- of-fact. Trying to make sense (pun intended) of the chaotic conundrum that pervades our lives, it would augur well for marketers to appeal to the remotest of emotions as purported by Mikunda. Brand Lands, Hot Spots & Cool Spaces sees instinct and reason operate hand in glove, and it is sense and sensibility best exemplified!
For complete IIPM article click here
Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
