Smartphones are here to stay

The promising future is what manufacturers are jubilant about. Apart from being an answer to the prayers of an increasing number of globe trotting managers, device manufacturers are looking to capture the vast middle-level market through price reduction. Moreover, upcoming iPhone seems to be creating hushed expectations to trigger a mass reform in the smart phone market.

The booming market seems to be good news for players like RIM, Nokia, iMate, High Tech Computer (HTC) that battle each other head on for a lead position. Meanwhile another battle that rages is that of the Operating Systems with major players being Linux & Windows.

Manufacturers are also very optimistic about Indian markets. This optimism has been caught on by Bharti Airtel which after a tie-up with Blackberry has now bagged an alliance with smart phone manufacturer High Tech Computer. IDC claims that the Indian scene sees Nokia leading the way in the battle with Blackberry following close behind with a market market share of 11.4%. Whether the leaders would maintain their position remains to be seen as the players like iMate & HTC aren’t about to sit back and accept defeat. The battle has just begun!

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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“It’s like going to a specialized shop or going to a large mall”

Currently, the main competitors for SREI are behemoths like ICICI, GE & Citibank. Argues Kanoria, “But the entire business model that we have (the integrated model), there is no other competitor, which is offering this entire thing in a similar fashion that we are.” While ICICI Bank, GE Capital or Citibank can provide only financing of equipments; for other services like leasing or rental, deposit of equipments, they have to come to SREI. SREI even helps them to sell equipments in the domestic, as well as the international market, via auctions. Kanoria sums it up, “It’s like going to a specialized shop or going to a large mall.”

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative