A Quick Run Through the Two Phases of The 2010 B&E-ICMR B-School Survey
First phase:
ICMR prepared an initial list of 200 B-schools in India that have been providing full-time management courses for at least the past three years and which were also the most-recalled amongst the student fraternity (sample size of 2050 students who are currently pursuing a management course, spread across five metros). This initial list of B-schools comprised both private and government-affiliated institutions. Subsequently, ICMR conducted a perception survey amongst MBA aspirants, management students (who are currently pursuing their MBA) and executives from the corporate world. The survey was based on the parameters of awareness, recall, legacy and image & perception. A sample of 5500 respondents was thus covered in the study across the cities of Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad, using a structured questionnaire. Based on the frequency of responses, the final list of top 30 B-schools (from amongst the initial list comprising 200 B-schools) was shortlisted.
Second Phase:
The final ranking was based on the average of weighted scores per parameter (details below) given by the esteemed panel of experts. The respected panel of experts comprised Naresh Gupta (MD, Adobe India), Girish G. Vaidya (Director, Infosys Leadership Institute), V. Balakrishnan (CFO, Infosys Technologies), Dr. Brian W. Tempest (Former CEO, Ranbaxy & current Chairman, Religare Hichens & Harrison Plc. & Chairman, Advisory Board of Lancaster University Management School, UK), Dr. Wilfried Aulbur, (MD & CEO, Mercedes-Benz India), Dhiraj Mathur, (Executive Director, PWC), Sandeep Aneja (MD, Kaizen Private Equity), Michael Boneham (President & MD, Ford India), Capt. G. R. Gopinath (Former CMD, Air Deccan & current CMD of Deccan 360), Gautam Dutta (CEO, PVR Cinemedia), K. M. Nanaiah (MD, Piney Bowes India), Neetasha Joshi (Head – HR, Tata AIG Life Insurance), Brian J. Manning (President & MD CSC India), Alok Bhardwaj (Senior VP, Canon India), Danish Khan (Head – Marketing, Sony Entertainment), Sumeet Nair (Chairperson, Fashion Foundation of India), Subrata Dutta (CEO, Samsonite), Mehmood Khan (Founder President, IIM Alumni Europe), Ranjana Smetacek (Director – Marketing, Fortis & Escorts Group), Pankaj Dubey (National Business Head, Yamaha India). Each panelist was provided with the write-ups (sent by the participating B-school) and detailed secondary data generated by ICMR for the 30 institutes based on the following parameters:
1. Quality & Volume of Course Contents; weightage:40%
2.Quality & Volume of Industry Interface; weightage:15%
3. Quality & Volume of Research & Writings; weightage:15%
4. Quality & Volume of Global Exposure; weightage:15%
5. Placement & Packages; weightage:15%
It is important to note here the weights given to the parameters in question. We firmly believe that the most important factor for any B-school to be ranked upon has to be necessarily its course contents. This factor is what differentiates the world’s leading management institutions from the also-rans. No amount of teaching, interface, exposure is helpful unless the course structure is world class – and that is the reason why this factor has been given a 40% weight by us, while all the other factors have been assigned a weight of only 15%.
ICMR prepared an initial list of 200 B-schools in India that have been providing full-time management courses for at least the past three years and which were also the most-recalled amongst the student fraternity (sample size of 2050 students who are currently pursuing a management course, spread across five metros). This initial list of B-schools comprised both private and government-affiliated institutions. Subsequently, ICMR conducted a perception survey amongst MBA aspirants, management students (who are currently pursuing their MBA) and executives from the corporate world. The survey was based on the parameters of awareness, recall, legacy and image & perception. A sample of 5500 respondents was thus covered in the study across the cities of Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad, using a structured questionnaire. Based on the frequency of responses, the final list of top 30 B-schools (from amongst the initial list comprising 200 B-schools) was shortlisted.
Second Phase:
The final ranking was based on the average of weighted scores per parameter (details below) given by the esteemed panel of experts. The respected panel of experts comprised Naresh Gupta (MD, Adobe India), Girish G. Vaidya (Director, Infosys Leadership Institute), V. Balakrishnan (CFO, Infosys Technologies), Dr. Brian W. Tempest (Former CEO, Ranbaxy & current Chairman, Religare Hichens & Harrison Plc. & Chairman, Advisory Board of Lancaster University Management School, UK), Dr. Wilfried Aulbur, (MD & CEO, Mercedes-Benz India), Dhiraj Mathur, (Executive Director, PWC), Sandeep Aneja (MD, Kaizen Private Equity), Michael Boneham (President & MD, Ford India), Capt. G. R. Gopinath (Former CMD, Air Deccan & current CMD of Deccan 360), Gautam Dutta (CEO, PVR Cinemedia), K. M. Nanaiah (MD, Piney Bowes India), Neetasha Joshi (Head – HR, Tata AIG Life Insurance), Brian J. Manning (President & MD CSC India), Alok Bhardwaj (Senior VP, Canon India), Danish Khan (Head – Marketing, Sony Entertainment), Sumeet Nair (Chairperson, Fashion Foundation of India), Subrata Dutta (CEO, Samsonite), Mehmood Khan (Founder President, IIM Alumni Europe), Ranjana Smetacek (Director – Marketing, Fortis & Escorts Group), Pankaj Dubey (National Business Head, Yamaha India). Each panelist was provided with the write-ups (sent by the participating B-school) and detailed secondary data generated by ICMR for the 30 institutes based on the following parameters:
1. Quality & Volume of Course Contents; weightage:40%
2.Quality & Volume of Industry Interface; weightage:15%
3. Quality & Volume of Research & Writings; weightage:15%
4. Quality & Volume of Global Exposure; weightage:15%
5. Placement & Packages; weightage:15%
It is important to note here the weights given to the parameters in question. We firmly believe that the most important factor for any B-school to be ranked upon has to be necessarily its course contents. This factor is what differentiates the world’s leading management institutions from the also-rans. No amount of teaching, interface, exposure is helpful unless the course structure is world class – and that is the reason why this factor has been given a 40% weight by us, while all the other factors have been assigned a weight of only 15%.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM : The B-School with a Human FaceProf. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
