…will they accept the Indian affair of Hollywood?
The Oscar winning flick Elizabeth earmarked the debut of Indian cinema on the American silver screen. Ever since, the on and off flings between Bollywood and Hollywood have always been there. But it seems those flirtatious affairs between the two are now taking shape of a serious romance. Be it Anil Ambani’s aggressive Big Motion Pictures (a part of Reliance Big Entertainment) or Ronnie Screwvala’s consistent UTV, the chase for the Hollywood cheese is really heating up among the Indian corporate production houses. But what is it that has kicked off this romance?
What will be the compatibility quotient between the two? More importantly, will the American in-laws be able accept this ‘Indian affair’ of Hollywood? The vital statistics of Hollywood are one of the biggest bait enticing the biggies of Bollywood to invest in the industry. Sample this: The American Media and Entertainment (M&E) industry is worth a mind boggling $612 billion (in contrast to a paltry $13.6 billion Indian M&E industry) accounting for 40% of the M&E industry in the world. The movie business alone in America is worth $35 billion (compared to $2.4 billion of the Indian film industry) and contributes the lion’s share of 42% to the world film business worth $84 billion. Talking about the Indian production house’s Hollywood stint, Naresh Gupta, Head, Planning, Publicis India says, “This was bound to happen… Hollywood is the biggest film market in the world. How can one not target such a lucrative market?”
The Oscar winning flick Elizabeth earmarked the debut of Indian cinema on the American silver screen. Ever since, the on and off flings between Bollywood and Hollywood have always been there. But it seems those flirtatious affairs between the two are now taking shape of a serious romance. Be it Anil Ambani’s aggressive Big Motion Pictures (a part of Reliance Big Entertainment) or Ronnie Screwvala’s consistent UTV, the chase for the Hollywood cheese is really heating up among the Indian corporate production houses. But what is it that has kicked off this romance?
What will be the compatibility quotient between the two? More importantly, will the American in-laws be able accept this ‘Indian affair’ of Hollywood? The vital statistics of Hollywood are one of the biggest bait enticing the biggies of Bollywood to invest in the industry. Sample this: The American Media and Entertainment (M&E) industry is worth a mind boggling $612 billion (in contrast to a paltry $13.6 billion Indian M&E industry) accounting for 40% of the M&E industry in the world. The movie business alone in America is worth $35 billion (compared to $2.4 billion of the Indian film industry) and contributes the lion’s share of 42% to the world film business worth $84 billion. Talking about the Indian production house’s Hollywood stint, Naresh Gupta, Head, Planning, Publicis India says, “This was bound to happen… Hollywood is the biggest film market in the world. How can one not target such a lucrative market?”
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between Rane group (India) and NSK Ltd (Japan) with an equity capital of Rs.179 million. Today, it boasts of manufacturing plants in Chennai and Bawal (Haryana). The company has pumped in Rs.377 million in the recently opened Bawal plant which has an annual production capacity of two lakh electric power steering systems. “We have decided to invest in this plant keeping in mind with our overall strategic growth plans. RNSSL will grow in its chosen segments through expansion, upgraded technology and synergetic diversification,” says L. Ganesh, Chairman, Rane Group.
n that Indian pharma companies have lost their appetite? Or is it capital constraints giving them hiccups? “No”, says Anindya Acharya, Deputy Director, Drugs and Pharmaceuticals, CII. “It’s a well planned strategic move by the Indian pharma companies targeted towards improving their portfolios by entering certain niche segments rather than gobbling-up the entire portfolio of the prey.” Certainly, domestic pharma market is going through a transformation phase, led by strong underlying growth drivers and has witnessed robust growth over the last couple of years. According to a KPMG-CII Pharma Summit 2007 Report, the industry has grown at a CAGR of 13% from 2002-2007 and is further expected to grow at over 16% over 2007-2011. So there’s no dearth of future growth in the sector.
ur, Future Group et al which are charting out massive plans to grab ailing customers with their pharma retail stores. Then there is also the bitter truth about those ‘huge’ planned investments by ‘bigger’ players. So will it be a threat for MedPlus? Madhukar denies it as, “Others are focussing on both pharma and personal care, while we are/will be purely into medicine. Also, we have a massive expansion plan for every metro in South India. So by the time they come in, we will already have captured enough shelf-space!”
and mindsets of Indian consumers are reshaping. No longer is he interested in doing what others do. Engineering and medical profession that were once looked upon with highest reverence are considered traditional and boring. Fashion designing, microbiology and other non-conventional professions are popular because everyone wants to be perceived differently – ‘unique societal positioning’! Similar changes are reflected in consumption patterns. “People no longer want to own a Nokia 6600. It’s too common. They love their latest wine red W910i (Sony Ericsson), which is peppy and suits their personality,” says a senior marketing guy, with a leading telecom player.