From the time
it has announced its intentions of splitting its sweets and drinks business, it is believed that Cadbury has received around 12 proposals for the drink business. Sources claim that two private equity consortium have already been formed for bidding purposes. The bid is being valued at $16 million. Dr. Pepper and Snapple are two of its brands in the beverages business. A consortium comprising of Blackstone Group, Kohlberg Kravis Roberts and Lion Capital is supposed to be one of the parties in fray for cadbury’s business. Noticeably, Cadbury’s continental European beverages business was bought by Lion and Blackstone in February last year for $2.50 billion.
it has announced its intentions of splitting its sweets and drinks business, it is believed that Cadbury has received around 12 proposals for the drink business. Sources claim that two private equity consortium have already been formed for bidding purposes. The bid is being valued at $16 million. Dr. Pepper and Snapple are two of its brands in the beverages business. A consortium comprising of Blackstone Group, Kohlberg Kravis Roberts and Lion Capital is supposed to be one of the parties in fray for cadbury’s business. Noticeably, Cadbury’s continental European beverages business was bought by Lion and Blackstone in February last year for $2.50 billion.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
