A lot of gloss and glamour has been added to election campaigns nowadays. You now have Hollywood actresses featuring in advertisements and engaging in sexual innuendos – about the “first time” they voted – to Hollywood actors like Robert De Niro leaving mes- sages on your answering machine to go out and vote for Hillary Clinton! During the 2004 Presidential elections, from music albums like Rock Against Bush to full length feature films like Farenheit 9/11, we saw them all being made to convince people to vote against Bush and his policies. If serious logic didn’t work, then humour was used to change people’s mind. Ergo, we had humourous ads like “Anyone but Bush” to humourous slogans on T-shirts proclaiming “No flip-flops in the White House” (a jab on John Kerry’s indecisiveness)
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
