KAMAL NANDI, VP SALES & MKTG, GODREJ

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1. Bajaj’s ‘Buland Bharat ki... humara Bajaj’ campaign
2. Amul’s ‘The Taste of India’ ad campaign
3. Vodafone’s campaign where the dog follows the little girl
4. LIC’s ‘Zindagi ke saath bhi, zindagi ke baad bhi’ campaign
5. Asian Paints’ ‘Wah! Sunil babu’ campaign

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Professor Arindam Chaudhuri’s Profile
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A reality check on the “feel good” factory

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Brand: India Shining
Agency: Grey Worldwide

What began as a goodwill campaign transcended into a full-fledged election slogan. And while India Shining was unable to pull off an electoral win for the then ruling BJP; it nevertheless worked its magic on its original target audiences viz. the global community. India’s image as a land of snake charmers & elephants changed forever, thanks to that one campaign. TAM reports suggest that the Rs.500 crore campaign was aired 9,472 times on TV in December and January, next only to ads for the government’s polio campaign.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School