He is not too shy; in fact, he loves to pose in front of the lens. He is not scared of questions; in fact, his answers are fearlessly spontaneous, meet JWT’s not so shy ‘Guy’...
The wait was undoubtedly long, our
restlessness growing by the minute; but then our small prayer was answered and how! Unlike many, he believes in keeping conversations short and sweet (saving us time), but simultaneously demonstrating a strong presence of mind and crispness in answering all our queries. When you meet this man, the first aspect that meets the eye is his semi-casual attire along with his semi-casual behaviour (neither very formal nor very laidback). In short, his no-frills attitude made us feel really comfortable in the true sense of the term. This is how Guy Murphy, Worldwide Planning Director, JWT, presents himself to us, and no differently to the world.
A British citizen with a beefy British accent, he preferred to repeat the questions and take the nodding approval rather than going wrong at any point. Having been a part of the advertising field for over two decades, and swearing by JWT’s Stephen King, Guy emphasises on creativity. He aspires to create highly networked team of media planners in the industry by leading and supporting the JWT planners across the globe and binding them through the social networking site, Facebook. Guy here proudly points out, “The one thing that differentiates us from other advertising agencies is that we are hugely in touch with the culture that shows in the powerful JWT network.”
All good things indeed come in small packages (at least that’s what we’ve heard in the past), but for a huge agency like JWT, which has numerous branches across the globe, the bigger it gets, the better it is... So what’s the strategic route that JWT is adopting to make JWT bigger in South Asian markets? The answer as Guy stated rests on the strength and significance of networking. “We continue to take advantage of our network. We are always inspiring each other around the world and that is how we plan to grow,” he says. Interestingly, there was some change in his attitude towards working in different organisations with diverse cultural backgrounds. As he reveals, it used to be very ‘critical’. But today, with the introduction of new and innovative technologies and gadgets in the world such as digital cameras, computers and the internet, things have become much simpler and far less complicated. Furthermore, the corporate culture these days have become more open and democratic.
After a sweeping career of 14 long years at Bartle Bogle Hegarty (BBH) – where he rose up the corporate ladder from being appointed as a board member to becoming the Deputy Chairman in 2004 – he joined JWT. Ever since his appointment in JWT, he has implemented quite a few radical structural changes, as he reveals, “There is now a revived planning council where the key leaders of planning around the network will be meeting and working together to create wider responsibilities within individual networks. I am trying to structure connectivity where offices of different countries have a strong relationship with each other.” Clearly, when he joined JWT, there was only one major challenge – finding ways to connect. And that was a challenge which really tested his nerves. However he rose handsomely above all challenges and today it’s only but true that he is hell-bent on building a powerful network within the JWT family, all across the globe.
When asked about the ideal leadership traits, one could not only feel the excitement in his tone, for his shining eyes too pronounced the delight as he enlightened us, “Well according to me the ideal leadership traits that differentiate a leader from others include having an exciting vision, being able to communicate in a simple way and making it practical for people to follow.” When asked about the core values that helped him to carve successful stories in both his career, he instantly replied, “Determination, comfort in the leadership role and love for my job.” This delightful man from JWT also had a piece of advice for the youth, his success mantra which was, “It is worth to keep trying and never give up.” Simple, yet effective. What say?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
The wait was undoubtedly long, our
restlessness growing by the minute; but then our small prayer was answered and how! Unlike many, he believes in keeping conversations short and sweet (saving us time), but simultaneously demonstrating a strong presence of mind and crispness in answering all our queries. When you meet this man, the first aspect that meets the eye is his semi-casual attire along with his semi-casual behaviour (neither very formal nor very laidback). In short, his no-frills attitude made us feel really comfortable in the true sense of the term. This is how Guy Murphy, Worldwide Planning Director, JWT, presents himself to us, and no differently to the world.A British citizen with a beefy British accent, he preferred to repeat the questions and take the nodding approval rather than going wrong at any point. Having been a part of the advertising field for over two decades, and swearing by JWT’s Stephen King, Guy emphasises on creativity. He aspires to create highly networked team of media planners in the industry by leading and supporting the JWT planners across the globe and binding them through the social networking site, Facebook. Guy here proudly points out, “The one thing that differentiates us from other advertising agencies is that we are hugely in touch with the culture that shows in the powerful JWT network.”
All good things indeed come in small packages (at least that’s what we’ve heard in the past), but for a huge agency like JWT, which has numerous branches across the globe, the bigger it gets, the better it is... So what’s the strategic route that JWT is adopting to make JWT bigger in South Asian markets? The answer as Guy stated rests on the strength and significance of networking. “We continue to take advantage of our network. We are always inspiring each other around the world and that is how we plan to grow,” he says. Interestingly, there was some change in his attitude towards working in different organisations with diverse cultural backgrounds. As he reveals, it used to be very ‘critical’. But today, with the introduction of new and innovative technologies and gadgets in the world such as digital cameras, computers and the internet, things have become much simpler and far less complicated. Furthermore, the corporate culture these days have become more open and democratic.
After a sweeping career of 14 long years at Bartle Bogle Hegarty (BBH) – where he rose up the corporate ladder from being appointed as a board member to becoming the Deputy Chairman in 2004 – he joined JWT. Ever since his appointment in JWT, he has implemented quite a few radical structural changes, as he reveals, “There is now a revived planning council where the key leaders of planning around the network will be meeting and working together to create wider responsibilities within individual networks. I am trying to structure connectivity where offices of different countries have a strong relationship with each other.” Clearly, when he joined JWT, there was only one major challenge – finding ways to connect. And that was a challenge which really tested his nerves. However he rose handsomely above all challenges and today it’s only but true that he is hell-bent on building a powerful network within the JWT family, all across the globe.
When asked about the ideal leadership traits, one could not only feel the excitement in his tone, for his shining eyes too pronounced the delight as he enlightened us, “Well according to me the ideal leadership traits that differentiate a leader from others include having an exciting vision, being able to communicate in a simple way and making it practical for people to follow.” When asked about the core values that helped him to carve successful stories in both his career, he instantly replied, “Determination, comfort in the leadership role and love for my job.” This delightful man from JWT also had a piece of advice for the youth, his success mantra which was, “It is worth to keep trying and never give up.” Simple, yet effective. What say?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
