IIPM

Tuesday, June 12, 2007

Head of Sales

The client is a leading Telecom Player in the Indian market and has been a pioneer in its area of operations with many credits. To strengthen their operations they are looking for a strong professional who could head the Sales Division and take it forward in the coming years and consolidate its position in the market.
Key responsibilities would include:

•Achieving Net subscriber targets
• Maximising market share
• Increasing revenue through new acquisition and VAS & usage
• Setting up sales distribution infrastructure for growth in sales & revenue
• Setting up distribution processes for increasing productivity
• Initiate training and skill set development of people and self-development • Internal coordination with Marketing, IT, Customer Service, Network, Finance,
Billing & Collections, Legal, HR for purposes like launching new products, tariff plans, sales promotions, budgeting, training & development, appraisals, legal compliances, etc.
• External coordination with dealers, distributors, retailers and other partners for new product/service briefing, new market penetration, etc.

Qualification: Preferably a Post Graduate in Sales & Marketing.
Experience: 10 to 15 years in Sales. Currently should be handling a large portfolio in an MNC at a senior position. Incumbents from FMCG & Consumer Durables would be preferred
Core Competencies: Should have exposure in market penetration, new avenues, channel management, strategic management.
Location: Hyderabad

Apply to: it.chennai@planmanconsulting.com

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

Tuesday, May 29, 2007

Agency : Lowe
Baseline : Daag achcha hain

Description: A bunch of little boys are playing cricket. They go through the motions of

the Indian cricket team: Expressions, dives, leaps, celebrations, et al. All through, they get nicely muddied and dirty. In the end, the voiceover says that ‘daag’ is ‘achcha’ if it means that these guys have a chance of winning the World Cup in 2015.

4Ps Take: Surf Excel plays on the ‘Daag achcha hain’ line yet again and not for a moment does the positioning flag! Yet again, here’s another brand that is making good use of Team India’s ouster from the World Cup and is looking ahead for bigger and better things. The USP of the ad is obviously the now-trusted ‘daag achche hain’ catch-line. The power idea is to reinforce the brand’s message. The communication uses a brood of extremely cute kiddos – and the message should hit home nicely to the mommies. Quite a sixer from Surf Excel!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-