Agency : Lowe
Baseline : Daag achcha hain
Description: A bunch of little boys are playing cricket. They go through the motions of
the Indian cricket team: Expressions, dives, leaps, celebrations, et al. All through, they get nicely muddied and dirty. In the end, the voiceover says that ‘daag’ is ‘achcha’ if it means that these guys have a chance of winning the World Cup in 2015.
Baseline : Daag achcha hain
Description: A bunch of little boys are playing cricket. They go through the motions of
the Indian cricket team: Expressions, dives, leaps, celebrations, et al. All through, they get nicely muddied and dirty. In the end, the voiceover says that ‘daag’ is ‘achcha’ if it means that these guys have a chance of winning the World Cup in 2015.4Ps Take: Surf Excel plays on the ‘Daag achcha hain’ line yet again and not for a moment does the positioning flag! Yet again, here’s another brand that is making good use of Team India’s ouster from the World Cup and is looking ahead for bigger and better things. The USP of the ad is obviously the now-trusted ‘daag achche hain’ catch-line. The power idea is to reinforce the brand’s message. The communication uses a brood of extremely cute kiddos – and the message should hit home nicely to the mommies. Quite a sixer from Surf Excel!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
- My Blog
- IIPM News
- IIPM : IIPM Links
- IIPM: More about IIPM
- IIPM Alliances - IIPM - by RAVI
- IIPM PUBLICATION
- IIPM: The Indian Institute of Planning and Management-------
- THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
- Pseudo-socialism is creeping back into the policy-making process ...
- Guru's Speak on IIPM
- Primary education as a mission under the banner of ‘Bharti Foundation’
- ...yeh Hindustan hamaraa...
- Hyundai & Maruti, set on a pricey path!
- THE GREAT INDIAN DREAM
- IIPM is Here
