American in-laws…

…will they accept the Indian affair of Hollywood?

The Oscar winning flick Elizabeth earmarked the debut of Indian cinema on the American silver screen. Ever since, the on and off flings between Bollywood and Hollywood have always been there. But it seems those flirtatious affairs between the two are now taking shape of a serious romance. Be it Anil Ambani’s aggressive Big Motion Pictures (a part of Reliance Big Entertainment) or Ronnie Screwvala’s consistent UTV, the chase for the Hollywood cheese is really heating up among the Indian corporate production houses. But what is it that has kicked off this romance?

What will be the compatibility quotient between the two? More importantly, will the American in-laws be able accept this ‘Indian affair’ of Hollywood? The vital statistics of Hollywood are one of the biggest bait enticing the biggies of Bollywood to invest in the industry. Sample this: The American Media and Entertainment (M&E) industry is worth a mind boggling $612 billion (in contrast to a paltry $13.6 billion Indian M&E industry) accounting for 40% of the M&E industry in the world. The movie business alone in America is worth $35 billion (compared to $2.4 billion of the Indian film industry) and contributes the lion’s share of 42% to the world film business worth $84 billion. Talking about the Indian production house’s Hollywood stint, Naresh Gupta, Head, Planning, Publicis India says, “This was bound to happen… Hollywood is the biggest film market in the world. How can one not target such a lucrative market?”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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From creating adequate infrastructure to cashing-in on lucrative business opportunities, this state is writing newer benchmarks.

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From creating adequate infrastructure to cashing-in on lucrative business opportunities, this state is writing newer benchmarks. Call it the ‘Andhra’ benchmark! angshuman paul explains why...

In fact, cajoling investors by pro-actively supporting them has been the growth mantra for Andhra. Walk into Andhra Bhavan in the national capital if you need a psychological proof of the same where giant hoardings greet you, claiming what the Government has done to develop infrastructure and how it’s keen to help investors. Even Balvinder Singh Kalsi, President & CEO, DuPont India, who is investing Rs.1.5 billion by November 2008 to set-up a sprawling knowledge centre in Hyderabad confirms, “The Andhra govt. has been very co-operative and compared to other states, it has been politically peaceful. In fact, Andhra is one of those states where investors find no political disturbances.”

Infrastructure development, cashing in on lucrative businesses supported by enticing investors, Andhra is proving wrong every critic that doubts its status as the Best Marketed State in India. Christened as Vision 2020, Andhra has also planned out its investment inflow targets till 2020 – a super-collosal $750 billion! However, this state has an Achilles heel – tourism! Beyond Hyderabad and pearls, it has missed out on highlighting its costal tourism spots. The result is that while on one hand, it can boast of the highest count of domestic tourists (with the figure at a respectable headcount of 12.79 crore in 2007), its foreign tourist count is pathetic; proving why the state misses out on the thick revenue stream. And though it’s making efforts today as Ram Narayan, Tourism Minister, Andhra Pradesh claims, “Our efforts are to make Andhra Pradesh a leading state with regard to inbound foreign tourists as well.” Andhra has one last opportunity left untapped, for which it has also tied-up with Iran’s Cultural Heritage, Tourism and Handicrafts Organisation (CHTHO).

Really, critics talk about the sudden spurt in capitalistic interests of Andhra and its pitfalls, but one thing’s for sure – it takes a lot to walk away with the glorious crown! Andhra is crowned the 4Ps B&M Miss India State 2008; what a moment of pride for all Andhrites!!!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
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B-schooled in India, Placed Abroad (Print Version)
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