But this emerging force faces many a hurdle on its path to glory. One of them are the bigger fish like Reliance, Dab
ur, Future Group et al which are charting out massive plans to grab ailing customers with their pharma retail stores. Then there is also the bitter truth about those ‘huge’ planned investments by ‘bigger’ players. So will it be a threat for MedPlus? Madhukar denies it as, “Others are focussing on both pharma and personal care, while we are/will be purely into medicine. Also, we have a massive expansion plan for every metro in South India. So by the time they come in, we will already have captured enough shelf-space!”
Fast and furious, MedPlus is venturing into other domains of medicine and healthcare as well. Not compromising with its image of being low-cost and at convenient locations, it is creating family clinics which comprises a network of 50 physicians. And there’s more geographical expansion on the cards with the company planning to add 1500 stores to its current count by the end of March 2008.
Adds Madhukar, “Many of these stores will be in northern India. We are trying out the franchisee route also, because now MedPlus has been able to create a brand of its own.” Sure, with north India too under its control, the bigwigs will need to watch out for this doctor; lest he prescribes the ‘exit’ pill for them!
ur, Future Group et al which are charting out massive plans to grab ailing customers with their pharma retail stores. Then there is also the bitter truth about those ‘huge’ planned investments by ‘bigger’ players. So will it be a threat for MedPlus? Madhukar denies it as, “Others are focussing on both pharma and personal care, while we are/will be purely into medicine. Also, we have a massive expansion plan for every metro in South India. So by the time they come in, we will already have captured enough shelf-space!”Fast and furious, MedPlus is venturing into other domains of medicine and healthcare as well. Not compromising with its image of being low-cost and at convenient locations, it is creating family clinics which comprises a network of 50 physicians. And there’s more geographical expansion on the cards with the company planning to add 1500 stores to its current count by the end of March 2008.
Adds Madhukar, “Many of these stores will be in northern India. We are trying out the franchisee route also, because now MedPlus has been able to create a brand of its own.” Sure, with north India too under its control, the bigwigs will need to watch out for this doctor; lest he prescribes the ‘exit’ pill for them!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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and mindsets of Indian consumers are reshaping. No longer is he interested in doing what others do. Engineering and medical profession that were once looked upon with highest reverence are considered traditional and boring. Fashion designing, microbiology and other non-conventional professions are popular because everyone wants to be perceived differently – ‘unique societal positioning’! Similar changes are reflected in consumption patterns. “People no longer want to own a Nokia 6600. It’s too common. They love their latest wine red W910i (Sony Ericsson), which is peppy and suits their personality,” says a senior marketing guy, with a leading telecom player.