IIPM Best B-school
What comes to your mind when we say ‘The Complete Man’? With definite conviction, the answer is Raymond. Yes, for several decades, Raymond has been cajoling the desi Adams, through this phenomenally successful tagline. But it spelled disaster for it when suddenly, in the first half of 2007, the company decided to roll out woman’s suiting material. Agreed, that the company was trying to cash in on the credibility generated by the brand Raymond and venturing into woman’s suiting material was just a part of its brand extension strategy. But then, how on earth did Raymond planned to do it without doing away with its famous tagline. Even brand pundits would agree that a masculine positioning is strictly no for a feminine product. So what’s up with the venture now? That’s anybody’s guess!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
