Brand : Surf Excel

Agency : Lowe
Baseline : Daag achcha hain

Description: A bunch of little boys are playing cricket. They go through the motions of the Indian cricket team: Expressions, dives, leaps, celebrations, et al. All through, they get nicely muddied and dirty. In the end, the voiceover says that ‘daag’ is ‘achcha’ if it means that these guys have a chance of winning the World Cup in 2015.

4Ps Take: Surf Excel plays on the ‘Daag achcha hain’ line yet again and not for a moment does the positioning flag! Yet again, here’s another brand that is making good use of Team India’s ouster from the World Cup and is looking ahead for bigger and better things. The USP of the ad is obviously the now-trusted ‘daag achche hain’ catch-line. The power idea is to reinforce the brand’s message. The communication uses a brood of extremely cute kiddos – and the message should hit home nicely to the mommies. Quite a sixer from Surf Excel!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• Pseudo-socialism is creeping back into the policy-making process ...


• Guru's Speak on IIPM


• Primary education as a mission under the banner of ‘Bharti Foundation’


• ...yeh Hindustan hamaraa...


• Hyundai & Maruti, set on a pricey path!


• THE GREAT INDIAN DREAM


• IIPM is Here

IBM: Bursting with Ideas!

Anew outsourcing wave has hit the telecom sector in India and all eyes are now on IBM. Most major telecom operators have partnered with or are planning to partner IBM to secure operational efficiencies. Bharti Airtel was the first to hook up with Big Blue, followed more recently by Aditya Birla Group’s Idea Cellular. Now, IBM is also talking to Reliance Communications & Vodafone (Hutchison Essar), the other big players who are looking to hook up with the IT major.

The ten year deal with Idea is expected to draw in a quantum of business pegged at around $600 to $800 million. Says Rajat Mukarji, Head- Corporate Affairs, Idea Cellular, “The pact with IBM will enable Idea meet the needs of its 14 million current subscribers & future growth through supporting end-to-end transformation of business critical processes including billing, revenue assurance & credit collection, subscriber management, business intelligence, fraud management, customer relationship management, e-billing & payment, and customer self-care.”

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

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It’s tough to charge you premiums for making calls nowadays with the cutthroat battle for market shares in the Indian telecom sector.

It’s tough to charge you premiums for making calls nowadays with the cutthroat battle for market shares in the Indian telecom sector. As a logical follow through, companies are looking for attractive avenues to improve their ARPUS, and it is here that mobile VAS services come to the rescue. According to a recent report by the Internet & Mobile Association of India (IAMAI), the VAS industry in India is estimated at Rs.28.5 billion and is expected to grow by 60% to touch Rs.45.6 billion by the end of 2007.

It’s the right time to exploit all emerging opportunities in the mobile communications space. Sanjiv Mittal, CEO, Bharti Telesoft (VAS division of Bharti Enterprises Group), elucidates, “Th e main opportunity is the vast amount of content that can be delivered via mobile. The key is to collect that broad range of content and ensure it can be packaged and delivered in a meaningful & appealing way to individual subscribers and subscriber segments.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------

Avoid last minute rushes

Benefits that ELSS and ULIPs offer are definitely alluring. Higher returns, a 30% tax benefi t on the investment amount, zero capital gains tax, tax-free capital appreciation et al, are lucrative offers by all measures. ULIP combines the dual portfolio of investment and insurance into a single entity. ULIPs have received overwhelming response as they relieve the investment and insurance seeker from the hassle of tracking a portfolio of products. ELSS, on the other hand, can be looked at as tax saving options with high equity exposure. They feature funds that have to keep at least 80% of their cash invested in equity at all times. But a stampede towards investing in these funds at the end of the financial year to save taxes dilutes the basic principles of investment. As Amit Saxena, CEO, Planman Financial, voices, “A last minute dash would more oft en than not leave an investor in schemes that match neither his needs nor requirements.” That’s one reason this column comes at the start, and not at the end of this financial year; plan ahead :-)

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVIIIPM PUBLICATION