Unveiling the Fortis HealthWorld logo, Malvinder Singh, CEO & MD, Ranbaxy Laboratories, said, “We
are entering the retail business and investing Rs.8 billion in the retail stores, covering over 400 towns.” Shivinder Singh, CEO and MD of Fortis, said, “We are extending one more arm in the healthcare sector. There was a gap in this field as patients were looking for medicines, which are not spurious. We are providing them that place which is easily accessible.” With the kind of retail setup that Fortis is planning, people need not go to a hospital for a blood test or to buy quality medicines. The stores would run round the clock and offer customers value-added services such as prescription reminders, loyalty programmes, OPD appointments and free home-delivery.
By 2008, the company plans to open more than 250 stores across India. Here’s wishing it a happy roll-out!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
are entering the retail business and investing Rs.8 billion in the retail stores, covering over 400 towns.” Shivinder Singh, CEO and MD of Fortis, said, “We are extending one more arm in the healthcare sector. There was a gap in this field as patients were looking for medicines, which are not spurious. We are providing them that place which is easily accessible.” With the kind of retail setup that Fortis is planning, people need not go to a hospital for a blood test or to buy quality medicines. The stores would run round the clock and offer customers value-added services such as prescription reminders, loyalty programmes, OPD appointments and free home-delivery.By 2008, the company plans to open more than 250 stores across India. Here’s wishing it a happy roll-out!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
