The joke’s on you!

Humour cuts ice like nothing else can, and especially so in comparative advertising. When Coke was selected as the official drink for the cricket World Cup series, Pepsi came out with a campaign, which went like, “Nothing Official About It!” And it was perceived as really cool. The campaign was probably one of the most memorable ones on Indian turfs. Similarly, in America, when Michael Jackson (Pepsi’s endorser) fainted during one of his stage shows, Coke came up with an ad that said, “Dehydrated? Try Coke!” People smiled, and both Coke – and even Pepsi lovers – enjoyed the ads.

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Source:- IIPM Editorial

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Still think it’s an idiot box?

Buying a television set has gone beyond choosing between a 29 or 14 inch. The decision is now down to the basics: Technology. Should it be the conventional CRT TV set or the new breed of High Definition (HD) flat screen TVs – that range from Plasma and LCD (Liquid Crystal Display) – or should one wait up for Toshiba’s SED TV technology coming next year?

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative