Oil is China’s most lethal weapon

While things are going as planned for China, the US, on the other hand, is making enemies every day. And most of them are oil-rich. Th e US emphasis on force & interference has harmed more ratherthan helped. In the words of James Lilley, ex-US Ambassador to Beijing, “While the Chinese are on an aggressive quest to increase their supply of oil all around the world, the US is lagging behind.” With even the reference of Mao being minimized in Chinese textbooks (to make way for information on latest technologies), perhaps the best way for US foreign policy to go is... the Chinese way!

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Source:- IIPM Editorial

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Update from the ‘Ad World’

One of America’s largest departmental stores, J.C. Penny has abandoned its ad agency DDB. The ad company owned by Omnicom Group Inc. had been constantly serving the 1,021 store chain for the past six years. Slated among DDB’s biggest clients at the advertiser’s Chicago office, J.C. Penny had spent almost $430 million on advertising last year. Speculations are high on who will be the next ad agency to acquire its account; it is believed that Publicis Groupe’s Saatchi & Saatchi will be DDB’s successor. DDB’s latest client is Safeway Inc., which offers $250 million for a television ad.

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Source:- IIPM Editorial

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