The makings of a retail giant

While younger brother Anil Ambani continues to cry out on the RNRLRIL gas deal issue, big bro Mukesh is busy in powering his mega retail venture. Reliance is all set to turn things upside down in the Indian retail sector with the Herculean size of its investments. At the moment, Reliance Retail is close to swallowing Delhi’s moribund Super Bazaar. It submitted a Rs.2.88 billion revival package for Super Bazaar; well above the Rs.700 million bid made by the Indian Labour Cooperative Society along with Indian Potash Limited. The bid is in the pipeline pending a court decision.

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Source:- IIPM Editorial

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Tata Indicom’s commercials is too long?

Don’t you think the length of Tata Indicom’s commercials is too long?

The first time you are telling a story, it requires a beginning, a middle and an ending... Right from the communication to the product launch, we researched thoroughly, and for the core (message) to be established, you have to take the viewer down a path and tell a story with twists-and-turns.

What are your future plans?

I think we are making a clear bid for leadership across the segments that we operate in and that will be our focus!

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative